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Mission and Governing Values



MISSION STATEMENT The mission of the National Tourism Foundation is to benefit society through the support of education and research contributing to the values of travel and tourism. GOVERNING VALUES We believe that: I. The values of travel and tourism include personal enrichment, community development, heritage and natural preservation, and cultural understanding. II. Qualified, educated, and career-oriented professionals are vital to the furtherance of the values of travel and tourism. III. The use of quality research and resource information is vital to the furtherance of the values of travel and tourism. IV. Development and philanthropic activities are essential to the achievement of the mission of the National Tourism Foundation. V. Trustworthiness and fiscal responsibility are central to the activities of the National Tourism Foundation.