Ideas on Raising Money & Awareness for a Foundation
There are a number of ways that you can support the
National Tourism Foundation’s mission of education while
raising money for scholarship funds. Here are some
Cause for Celebration
Chuck Yim Gee, dean emeritus at the University of Hawaii’s
School of Travel Industry Management (TIM) celebrated his
70th birthday in August 2003, but his gifts came to the
Foundation in the form of donations totaling more than
$24,000. Gee’s birthday held special significance for him
as a Chinese-American. It marked the beginning of his
seventy-first year - a time of major celebration for men
in the Chinese culture. “I decided to consent to a
birthday party only if it was kind of a voluntary
fundraiser,” said Gee. “I requested no personal gifts, but
advised guests that they could make a tax-deductible
donation to the Chuck Gee Scholarship.”
Family, friends and industry associates around the world
were invited to celebrate the beginning of Gee’s “lucky 8”
decade. The festivities blended elements from Gee’s
Chinese heritage and his American upbringing with the
Hawaiian culture. A highlight was the Broadway-style
production, a musical retrospective that traced his humble
beginnings in San Francisco’s Chinatown during the Great
Depression, his service in the Korean War, his early
career in Colorado and his distinguished tenure at the
University of Hawaii where he served as the Dean of the
School of Travel Industry Management for 23 years.
As a result, more than 100 donations were received in
honor of Gee, and the scholarship fund surpassed its
endowment by more than $22,000. The first Chuck Gee-Hawaii
Scholarship will be awarded in the amount of $1,500 in
2004 thanks to the generosity of Chuck Gee’s family and
Jim Host, former CEO of Lexington, Ky-based HOST
Communications, Inc. and Bob Buesing of East Coast Touring
Company in Easton, Penn. decided to take a friendly sports
rivalry one step farther for the sake of the Foundation’s
scholarship program. They made a wager on the UK-Penn
State football game. After Penn State’s victory, Host made
a $100 donation. In a letter accompanying the check, he
wrote, “It was a lot of fun and good competition. If I had
it to do all over again, I’d do it again - all for a good
Branson Fest 2002
The Branson/Lakes Area Chamber of Commerce and Convention
and Visitors Bureau raised $10,000 for the Yellow Ribbon
Scholarship Fund by setting aside a portion of the
proceeds from their Branson Fest 2002 motorcoach ticket
sales. Members of the Branson community worked hard to
make Branson Fest 2002 both a successful kick-off to their
tourism season and a success for the Foundation. The
Yellow Ribbon Scholarship is an annual award that is given
to a student with a physical or sensory disability
studying travel and tourism at the post-secondary level.
It is the largest award currently administered by the
Splish Splash Bus Bath
To help Massachusetts reach a $10,000 goal to activate an
annual $1,000 award, the group tour committee of the Cape
Cod Chamber of Commerce held a Splish Splash Bus Bath in
September 2000. They offered a free bath for motorcoaches
in an effort to promote a positive image of tourism and to
create awareness of the group tour industry.
Volunteers washed 20 motorcoaches during the event, and as
the day progressed the event became a car wash as well.
In the end, NTA President Mark Hoffman was presented with
a check totaling $4,180 which enabled Massachusetts to
receive scholarship benefits for their residents in the
travel and tourism field.
1. Hold a raffle during your state’s governor’s conference
or any annual meeting.
2. Challenge a colleague to see which one of you can
donate the most sought-after item to the Foundation’s
auctions at the National Tour Association’s annual
convention, or pick an item and try to outbid one another.
3. Consider a direct mail solicitation to other tour
professionals in your state. The letter should give an
explanation of the Foundation and its programs. It should
also include the history of your scholarship and the goal
amount of your scholarship endowment.
4. Alert the media. Let the local media know about your
fundraising initiative. This is a great way to inform your
community about your cause, and you can show appreciation
for those who are helping you at the same time.
The National Tourism Foundation can provide you with
additional advice as well as assistance with news releases
and solicitation letters.
If your organization has a creative way of promoting your
scholarship program, please share it with us.
You may contact the National Tourism Foundation at 800-682-
8886 or firstname.lastname@example.org.